The founder is the first salesperson.
Before there is a sales floor there is you — on the call, in the demo, answering the objection you did not see coming. Clario Tech is the coach for that seat.
Most founders learned to sell by losing deals. Clario shortens that: the Mindful Sales method worked through on your own pipeline, then an AI coach that plays your buyer, stops you mid-sentence, and drills the pattern you keep repeating — so the tenth pitch is not the first time you hear how it lands.
A coach that practises with you, not a course you finish.
Your real buyer
Set up the persona, the product and the objection you actually meet. The coach plays it back and reacts to what you say — not a fixed script.
Stopped in the moment
When you pitch before diagnosing or answer the words instead of the fear, the coach interrupts, names it, and hands the call back.
A level that moves
Every session is scored on five axes and moves you along a 1–15 ladder, so progress is a number you can watch, not a feeling.
The most expensive minute in an early company is the founder's sales call.
Marketing is measured to death; the call that turns a lead into revenue is measured by nobody. Clario makes that minute legible — where the call opened up, where it started to slip, and the one sentence that cost the deal.
The same coach that trained you trains the first reps you hire.
When you make your first sales hires, their practice, level and progress live in the same place. What you learned the hard way becomes the onboarding you never had.
A weekly session with a human coach — scoped separately.
Some founders want a person, not only the AI. Rafi (or a Clario-trained coach) can run a weekly working session on your live deals. This is a separate, human service with its own scope and availability — it is not bundled into the app and is not sold or activated on this page.
Availability is limited and arranged directly. Tell us what you're selling and we'll say whether it's a fit.
One practice call, then decide.
Run a session with the coach and keep your level. If you want the human weekly track, say so in the note and one of us will write back personally.
This goes to Yossef and Rafi directly — not a sequence.
- — The AI coach is a practice tool. It does not guarantee a deal, a hire or a specific result.
- — Human coaching is a separate service arranged directly; nothing is charged or activated on this page.