Trust is the product.
Nobody enjoys buying insurance. They buy the person who made a hard decision feel safe.
Fit it to your book.Insurance is sold against inertia and mistrust. The winning agent earns credibility in the first minute, explains cover in plain language, and treats "I need to think" as a real signal, not a loss.
Trust is the product.
The credibility opening
Drill the first ninety seconds that decide whether the prospect keeps listening.
"I need to think about it"
Practise separating a genuine pause from a hidden objection — and answering the real one.
Jargon that loses them
Rehearse explaining cover and exclusions in words a stressed person actually absorbs.
Agents, brokers and call-centre teams selling life, health, property or business cover.
Fit it to your book.
Tell us the lines you sell and how — phone, field or branch.
Results depend on the team and market; we don't publish uplift numbers we haven't measured. This goes to Yossef and Rafi directly.